Entrepreneur.com - How to Redefine Your Business in a New Market
Monday, February 13, 2012
How to Redefine Your Business in a New Market
By Jane Porter
Entrepreneur.com
No. 2 -- Shift your geographic target. When Nick Blitterswyk and his partner started developing the technology for their wind turbine manufacturing company, Urban Green Energy, in 2008, they had a specific market in mind: U.S. urban areas like Manhattan. They designed their turbines to look attractive, make little noise and perform well in low wind speed conditions.
